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Summer School
The Cybernetic Advertising Agency
13.08.2018 – 18.08.2018
press release
program
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Program

DAY 1 Monday 13.08.2018
Introduction

10:00 - 10:30
Arrival and coffee

10:30 - 11:00
Introduction and orientation: Baruch Gottlieb and Shailoh Phillips

11:00 - 12:30
Group readings and exercises

12:30 - 13:15
Lunch (included)

13:15 - 15:00
Shailoh Phillips / Loet Leydesdorff: basic concepts in social cybernetics

15:00 - 15:15
Break

15:15 - 17:00
Synthetic Session: advertising agency lab

17:00 - 18:00
Film screenings on Social Cybernetics, Advertising and Feedback Loops


DAY 2 Tuesday 14.08.2018
Advertising and Inflatables

10:00 - 10:30
Artúr van Balen: a brief history of inflatables, advertising and activism

10.30 - 12.30
Cybernetic Advertising Strategies for Deploying Inflatables in Public Space

12:30 - 13:15
Lunch

13:15 - 17:00
Inflatable Advertising (group work): designing, prototyping, building, researching and evaluation criteria/strategies

17:00 - 19:00
Break for Dinner


Public Program
Summer Talks 14.08.2018

19:00 - 19:30
Shailoh Philips and Baruch Gottlieb ‘The Cybernetic Advertising Academy: Socio-cybernetics, advertising and art’

19:30 - 20:00
Loet Leydesdorff ‘Anticipation and the Complex Dynamics of Communication’

20:00 - 20:30
Break

20:30 - 21:00
Marc Tuters ‘Cybernetic Cultures: Fantasies of absolute control’

21:00 - 21:30
Artur van Balen ‘Tools for Action: Art for activism’

21:30 - 22:00
Drinks



DAY 3 Wednesday 15.08.2018
Advertising politics and products, propaganda and self-promotion

10:00 - 12:30
Theory Marc Tuters & Baruch Gottlieb (Meme Wars & Social Media Strategy)

12:30 - 13:15
Lunch

13:15 - 15:00
Advertising Agency: metrics and feedback loops, strategy and analytics

15:00 - 15:30
Break

15:30 - 17:30
Synthetic Sessions on Communication and Agency


Day 4 Thursday 16.08.2018
Project performance and documentation

10:00 - 12:30
Politics and public spaces

12:30 - 13:15
Lunch

13:00 - 15:00
Practice (finalize inflatable interventions)

15:00 - 18:00
Launch! Presentation of inflatables (including media monitoring and documentation)


Day 5 Friday 17.08.2018
Reflection / Denouement

10:00 - 12:30
Elisa Serafinelli on the Social Media Landscape

12:30 - 13:15
Lunch

13:00 - 15:00
Monitor and analyse resonance

15:00 - 15:30
Break

15:30 - 17:00
Synthetic Session

17:00 - 18:00
Film screenings


DAY 6 Saturday 18.08.2018
Presentations

10:00 - 12:30
Prepare presentations in small groups

12:30 - 13:15
Lunch

13:00 - 15:00
Presentations

16:00 - 17:00
Final reflections: Baruch Gottlieb and Shailoh Phillips

17:00 - 18:30
Facilitation and Synthesis

19:00 - 21:00
Dinner and closing party